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Resume

CORE
ACADAMIC
PROJECT
WORK

100 Cups Challenge

--Design Outcome:
I chose to design 100 Narrative Unconscious Cups products with the aim of internalising Kenya Hara's design philosophy, a subject I have explored in my career as a designer. After the training of the 100 challenges, I will be more skilled at palming the unconscious to visualise stories of behaviour and skilled at telling stories with my products, while my products will bring people richer and more meaningful life experiences. For me, the thorough practice and testing of theories related to unconscious design will become my unique methodology for design, while rapidly improving my design sensitivity. - 2024/04

Brand Experiment - Critically exposing the environmental harm caused by people's ostentatious consumption of luxury goods 2022/11

--Design Outcome:
Constructed a fake luxury website, researched the business strategies of luxury brands and applied them to our non-functional and product-format brand, leading people to become interested in our products and ultimately revealing that they are gradually falling into the trap of conspicuous consumption, pointing out that their conspicuous consumption behaviours are unjustified. 2022/11

De- Printing A research and design system proposal for companies to reduce printing on packaging 2022/04.

--Design Outcomes: 
Simplified version of the initiative to reduce printing on packaging sent to major supermarket brands 2023/04; 
Stepwise de-printing of packaging design 2023/04; 
OPPO's green packaging without printing 2024/03;

Transitional Design Inspiration Project for Extreme Conditions without Electricity - How to live more efficiently in extreme experimental situations with loss of electricity

--Design Outcomes: 
Conducted a week-long experiment with power loss, using innovative methods to gain transitional design inspiration 2023/04
Energy-Free Food Refrigeration Design; 2023/04
Sculptural modular energy-free cooling system Design; 2024/02
Energy -Free Cooling Sculpture Bonsai Side Table Design; 2024/02
Bus station energy-free cooling Design; 2024/02
Energy-free shopping mall cubic hydroponics - 2024/03

Design Intervention Project to Reduce Marine Animal Performance in the China Region 2023/08

--Design Outcomes:
Systematically researched theories and laws related to animal welfare in China and western regions 2023/08
A systematic study of the activities and development history of animal protection organisations in China and Western countries 2023/08
Using the circus cup design to exchange for the Year of the Animals animal show tickets to inspire people's compassion for animals Educating 7-15 year olds about the cruelty of animal performances in the design of a picture book

Education

August 2017-June 2021

Tsinghua university

BA Product Design 
 

September 2022-September 2023

The University of Edinburgh

MA Design for Change- 1 Year (Full-time) 

September 2023-September 2024

Royal College of Art, UK

MADesign  Product- 1 Year (Full-time) 

Contact me to start a design collaboration!

Crystal Yate Xiang is an established designer with a wealth of practical design experience and a keen eye for detail.

PROFESSIONAL DESIGN WORK EXPERIENCE

  • Qinlin garden NFT digital art design, tea brand, Designer    - 2024/03

  • Experimental material design for China Psychological Institute Research Centre, Designer     - 2024/02

  • Stage art design for Tsinghua University New Year Party , Designer   - 2024 2023/12

  • Tsinghua University Finance School EMBA conference exhibition board design , Designer   - 2023/12

  • Goat Milk Packaging Design , Designer    - 2023/11

  • Aroundsquare Ltd Company Dragon Year Special Design , Designer    - 2023/11

  •  JOJO IP Design Peripheral Extension Design; Emoticon Pack Creative Design , Designer    - 2023/10

  • SEEKER room escape company character biography design , Designer    - 2023/05

  • ESG Forum visual design, Designer     - 2023/05

  • Tsinghua University School of Social Sciences academic conference system visual design, Designer    - 2023/03

  • China Shandong Kongfu Food List - Four Seasons Tea Packaging Design , Designer    - 2023/03

  • Yi Fa Quan Chinese Baijiu Brand Packaging Series Design , Designer    - 2023/02

  • Qingzhi Capital Space Interior Design , Designer    - 2023/02

  • IMFLY TECHOLOGY theme tvc script creation, Designer     - 2022/09

  • BOLT UBC society image design, Designer     - 2022/08

  • China Shandong YOU&WE culture company design commission: three Confucius ancient building cultural creation - tile making the wonders of craftsmanship experience box design. , Designer    2022/07

  • Unromantic Lovers movie poster concept design   2022/07

  • OGS public number visual design 2022/07Unromantic Lovers Movie Poster Design, Designer     - 2022/07

  • The Creation of the Ancient and Modern Map of the State of Lu, Designer    - 2022/06

  • One-person coffee capsule machine design, Designer    - 2022/06

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  • L "ASTEMIA wine brand packaging design, Designer    - 2022/04

  • Packaging design for YangXianDa, Designer    - 2022/03

  • Silver Shark Dental Floss Brand Packaging Design, , Designer    - 2022/04

  • Tsinghua University medical school culture shirt design, Designer    - 2022/03

  • Tsinghua University Theme League Day Visual Design, Designer    - 2022/03

  • Visual Design for the 40th Challenge Cup at Tsinghua UniversityDesigner    - 2022/03

  • Liang Sicheng and Lin Huiyin Character Badge DesignDesigner    - 2022/03

  • Cultural and Creative Products Design for Liaoning Provincial Museum, Designer     - 2022/01

  • Tibetan Chroma brand packaging design, Designer     - 2022/01

  • Shirt Design for Tsinghua University, Designer     - 2021/08

  • Cultural and Creative Products Design for Confucian Mansion, Designer     - 2021/08

  • Bottle and Packaging Design for Yanghe, Designer     - 2021/04

  • Gift Box Design for Nanjing Museum, Designer     - 2021/03

  • Commercial IP Sculpture Design of Ningbo Guohua Financial Center, Designer     - 02/2021

  • IP Creative Entertainment Lighting Design of QUBIC, Designer     - 2021/02

  • Commemorative doll design for college graduation season, Designer     - 2020/12

  • Design of Visual System for 2020 ADIM International Academic Exchange hosted by THU and Milan, Designer    - 11/2020

  • Mystic Joma food brand packaging design, dried radish, beef jerky, Designer     - 2020/03/

  • Illustration Design for the Clothing Brand NOTHOMME, Designer, Long-term Commercial Cooperation     - 2019/01

  • Illustration Design for ATEE, Designer, Long-term Commercial Cooperation     -2018/09

  • Brand Design for National 4A Scenic Spot- Yunqiu Mountain, , Part-time Commercial Cooperation     - 2018/07

PROFESSIONAL LOGO DESIGN WORK EXPERIENCE

  • Sweet and Strong SNS (New Fragrance Category Brand)，Designer - 2024/04

  • Social Distance Case, Designer     -  2024/02

  • Back to Africa Case, Designer     -  2024/02

  • Polaris logo design, Designer     -  2024/01

  • The 25th Kunshan Cup Tsinghua University Entrepreneurship Competition logo,  visuals design, Designer     -  2023/12

  • Mingyue Ziwei County, China property company logo design, Designer     - 2023/11

  • Pansi Yuyue fruit brand logo design, Designer     - 2023/11

  • Tsinghua University Middle East Association mena logo design, Designer     - 2023/04

  • Yuexi County Government Official Services, China logo design, Designer     - 2023/04

  • Tsinghua University Zaiming Dugong  logo design, Designer     - 2023/03

  • walking in beauty Integrated Exhibition Design Company logo design, Designer     -  2022/03

  • Aroundsquare Ltd logo design, Designer     -  2023/03

  • EZONE MEOW/EZONE MAN China New Energy Vehicle Charging Station Logo and Branding Design, Designer     -  2022/12

  • Clear Intelligence Capital Logo Design, Designer     -  2022/11

  • Sheep Fresh Dakota Lamb Brand Logo Design, Designer     -  2022/08

  • International Joint Mission on Climate Change, Joint Carbon Reduction and Emission Reduction Public Benefit Organisation sponsored by Tsinghua Universit, Designer     - y 2022/07

  • Blue Bridge Capital logo design, Designer     - 2022/06

  • Beijing Juhexingye Real Estate Brokerage Company Limited Logo Design, Designer     -  2022/06

  • Cloudjun paragliding brand logo design , Designer     - 2022/06

  • seeker script kills brand logo design, Designer     -  2022/05

  • Logo design for Tsinghua University's 10th Anniversary Doctoral Youth Lecture, Designer     -  2022/05

  • Tsinghua University Photography Team 10th Anniversary logo design, Designer     -  2022/04

  •  Polars Hotel logo design and brand visual system design, Designer     -  2022/04

  • Rice Noodle in the North, Designer     -  2022/04

  • Logo design for Aesthetics Senior League, Designer     - 2022/03

  • Medicine Sage Jade Rabbit Chinese herbal medicine brand logo design, Designer     - 2022/03

  • phospheneings Clothing brand logo design, Designer     -  2022/01

  • Nanfengchuang , Designer     - 2022/01

  • Bobbin Robotic Arm Brand Logo Design, Designer     -  2021/12

  • Zhuo Ma's Fire Pit Chinese B&B brand logo design, Designer     -  2021/09

  • cha yu lu tea brand logo design , Designer     - 2021-08

  • BEIJING BLUE EVEREST HEALTHCARE Medical company logo design , Designer     - 2021/03

  • PM sports company brand design, Designer     -  2021/02

  • MOON Music logo design, Designer     -  2021/01

  • Scientist academic life history collection project logo design, Designer     -  2020/12

  • Squirrel Hotel Gaming themed hotel logo design, Designer     -  2020/12

  • Wazuki brand logo design, Designer     -  2019/11

PRACTICE PROJECT EXPERIENCE

  • Practice Project 1: Joined the cultural and creative development research team of “Wenqing Yuchuang”   08/ 2019

  • -Research on Beijing Hutong Culture, and output of cultural and creative products and promotional videos;

  • -Our team was awarded the honor of Gold Medal                                                                                                                                                                            

  • Practice Project 2: The Goal of University Education—A survey of the higher education system and university style of study in Hong Kong 08/ 2019                                                                                                                                                                                                                                                                                                                                         

  • Practice Project 3: Joined a research team in Thailand and Myanmar    08/ 2019

  • -Research on the establishment of student interest clubs, the popularization of humanities (such as vocal music, etc.), and local cultural research                                                                                                                                                                                                                                                                                                                                  

  • Practice Project 4: Assisting rural revitalization in Youth - Practice in Xiangning County   08/ 2018

  • -Scenic souvenir design

  • -Our team was awarded the honor of Gold Medal Team                                                                                                                                                                 

  • Practice Project 5: Joined the research team of the local characteristic industry development of Zhejiang Association's        08/ 2018                                                                                                                                                                 

  • Practice Project 6: Joined the research team of Zhejiang characteristic cultural and creative industry development        08/ 2018

  • - Research on the development, production and promotion of cultural and creative products in Yiwu, Zhejiang    

EXTRA-CURRICULAR ACTIVITIES

  • Tsinghua University International Concerned Architects Student Association, Core Member         03/2019- 06/2021

  • Student Zhejiang Province Culture Communication Association of Tsinghua University, Vice Chairman     03/2019- 06/2021   

  • Tinghua Maker Space, Core Member    03/2019- 06/2021

AWARDS & CERTIFICATES

  • Academic Scholarship, Tsinghua University      12/2019.

  • Academic Scholarship, Tsinghua University      12/2019

  • Academic Scholarship, Tsinghua University      12/2019

  • Cultural and Creative Products Design Competition, Silver Award, Liaoning Provincial Museum        01/2021

  • 2021 ICAD International Contemporary Youth Art Design Competition, Bronze Award and Excellent Competitor  Award     07/2021

  • 2022 Silver Award for Public Sculpture Design  05/2022

  • 2024 American Newconcept Design Art Award USDA First Prize Award X2；Second Prize Award X1；Third Prize Award X1

  • 2024 winner of the Silver in the Product Design - Sustainable Living / Environmental Preservation category for the 2024 London Design Awards.

  • 2024 International Frontier Innovation Design Competition Second Prize Award X1；Third Prize Award X1；Shortlisted prize X1

  • DNA Paris Design Awards Winner in Interior Design/Sustainable Living

  • ​K-DESIGN AWARD 2024 Gold winner

INTERESTS

  • Traditional Chinese Arts, such as: Traditional Chinese painting. Paper-cut; Seal cutting. Calligraphy, arts and crafts

  • Chinese Intangible Cultural Heritage Heir

  • Jade Jewellery Design and Production

  • Creation and production of handmade artefacts

Skills
& Expertise

  • Rhino-proficient

  • Keyshot- proficient

  • Zbrush- proficient

  • Nomad-proficient

  • Illustrator-proficient

  • Photoshop- proficient

  • Camera-proficient

  • Fine Art

  • Illustration drawing

EXTRA-CURRICULAR ACTIVITIES

  • Tsinghua University International Concerned Architects Student Association, Core Member - 03/2019- 06/2021

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  • Student Zhejiang Province Culture Communication Association of Tsinghua University, Vice Chairman - 03/2019- 06/2021   

  • Tinghua Maker Space, Core Member-     03/2019- 06/2021

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